MEDIA TRAINING &
CRISIS MANAGEMENT

PRAP Japan, Inc. provides support through its consultants who have years of experience and are engaged in crisis management PR for more than 200 corporate clients annually, offering practical programs that take into account the logic of mass media and viewpoints to deal with them.

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Number one in the industry for media training Covering companies and government offices

Click here for our achievements.

Well-experienced crisis management PR consultants provide guidance

Not just from viewpoints from persons who work in mass media, we provide practical programs that take into account the logic of mass media and viewpoints to deal with them as a company.

Create a real-life scenario tailored to customer specific requirements

We create a real-life scenario by collecting potential risks, information of Hiyari-Hatto (close-call) cases, and preventive measures from each client.

Dedicated media training section equipped with studios and video equipment

We are a pioneer in the industry for establishing a dedicated media training section in 1995. PRAP Japan is the only PR company that has dedicated media training facilities.

Comprehensive support for crisis management in communication

Not just from viewpoints of persons who work in mass media, we provide practical programs that take into account the logic of mass media and viewpoints to deal with them.

A team of experienced consultants supports more than 200 corporate clients.

We have professionals of crisis management PR who have been responding to various risks for nearly 20 years.
Not just from viewpoints from persons who work in mass media, we provide practical programs that take into account the logic of mass media and viewpoints to deal with them as a company.

Click here for our achievements.

Practical media training in our purpose-built media training studios

Highest media training achievements in the industry
We provide companies and public offices with some 200 cases of media training annually.

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Media training in an ordinary situation (assuming mainly economic media)

Media training in the event of a crisis (assuming mainly local news reporters)

IR training (assuming mainly analysts)

Presentation training (assuming stakeholders and employees)

Image consulting (assuming interview, including appearance on TV or interviews)

We provide advice on information collection and communication in the case of a crisis, consulting on how to deal with mass media, and support actions to resolve the crisis and PR activities to restore confidence.

Crisis management PR seminar

Media training in the event of a crisis (assuming mainly local news reporters)

Support for preparation of crisis management PR manual

Consulting for Crisis Management PR (advisory agreement)

Consulting for Crisis Management PR (project agreement)

Members

  • Kiyotaka Mura

    Board Member
    Director of Strategy & Planning Department
    Superior Trainer
    Crisis Communications Top Consultant

    Since graduating from Keio University, he has accumulated a lot of consulting experience in general corporate PR and IR as his main duties, and crisis management PR and risk management for over 200 companies. He also has experience in taking leadership of controlling a crisis as the person responsible for PR when he was seconded to many business companies. He also has a lot of experience as a lecturer of crisis management for companies, PR training, seminars and lectures.

  • Akihiko Inokuchi

    General Manager of Media Training Group
    Senior Trainer
    Crisis Management PR Chief Consultant

    He annually works on over 200 cases of media training for top management to make smooth media interviews and press conferences as well as crisis communication training, assuming a press conference in the event of an emergency. He provides many consulting services for companies and government offices in the crisis management PR field. Taking advantage of his extensive media relations experience and consulting experience in crisis management PR, he also presents many lectures.

  • Yusuke Asaba

    Media Training Group
    Account Supervisor
    Trainer

    He is responsible for media training and presentation training for top management and spokesperson. His lecture style is to stimulate participants’ awareness. He has considerable experience in branding companies, organizations and research institutions as a consultant and facilitator.

  • Naoko Nishimura

    Producer in Media Training Group
    Image Consultant
    Member of Crisis Management PR Team

    She has a wealth of experience of practical media training, playing the role of reporter at simulated interviews and press conferences, where she has interviewed more than 1,500 top executives of companies and organizations. She provides advice on impression formation of a spokesperson and also provides consultation for an emergency as a member of the Crisis Management PR Consulting Team.

  • Tomoe Sumida

    Media Training Group
    Account Supervisor
    Crisis Management PR Consultant

    After graduating from Tokyo University, she worked for a general electric manufacturer and then joined PRAP Japan, Inc. She has a wide range of practical consulting experience from corporate PR to marketing PR. In media training, she takes responsibility for program planning and plays the roles of a reporter and a critique in a simulated interview and simulated press conference. As a crisis management consultant, she is engaged in consultations in the event of an emergency.

  • Taku Yoshimiya

    Director
    Senior Trainer

    As a PR consultant, he has supported companies’ PR activities in a variety of industries for more than twenty years. He is well experienced in crisis management PR such as product recalls and corporate scandals. In recent years, he has been engaged in planning PR strategies of new projects as head of the Strategic Planning Division. In parallel with this, he has been engaged in consultation work for more than 350 cases of top executives of companies through media training.

  • Tetsuo Abe

    Senior Adviser
    Senior Trainer
    Crisis Management PR Consultant

    As a PR consultant, he has a lot of consulting experience in corporate communication strategies for multinational corporations in Japan, the US and Europe. Among other areas, he has extensive experience of crisis management and crisis response in PR, as well as IR experiences. He is s senior trainer of media training for top management and crisis training in the event of an emergency. He is also a lecturer of PR seminars for companies and organizations.

  • Kiyotaka Mura

    Board Member
    Director of Strategy & Planning Department
    Crisis Communications Top Consultant

    Since graduating from Keio University, he has accumulated a lot of consulting experience in general corporate PR and IR as his main duties, and crisis management PR and risk management for over 200 companies. He also has experience in taking leadership of controlling a crisis as the person responsible for PR when he was seconded to many business companies. He also has a lot of experience as a lecturer of crisis management for companies, PR training, seminars and lectures.

  • Akihiko Inokuchi

    General Manager of Media Training Group
    Crisis Management PR Chief Consultant

    He annually works on over 200 cases of media training for top management to make smooth media interviews and press conferences as well as crisis communication training, assuming a press conference in the event of an emergency. He provides many consulting services for companies and government offices in the crisis management PR field. Taking advantage of his extensive media relations experience and consulting experience in crisis management PR, he also presents many lectures.

  • Tomoe Sumida

    Media Training Group
    Account Supervisor
    Crisis Management PR Consultant

    After graduating from Tokyo University, she worked for a general electric manufacturer and then joined PRAP Japan, Inc. She has a wide range of practical consulting experience from corporate PR to marketing PR. In media training, she takes responsibility for program planning and plays the roles of a reporter and a critique in a simulated interview and simulated press conference. As a crisis management consultant, she is engaged in consultations in the event of an emergency.

  • Tetsuo Abe

    Senior Adviser
    Crisis Management PR Consultant

    As a PR consultant, he has a lot of consulting experience in corporate communication strategies for multinational corporations in Japan, the US and Europe. Among other areas, he has extensive experience of crisis management and crisis response in PR, as well as IR experiences. He is s senior trainer of media training for top management and crisis training in the event of an emergency. He is also a lecturer of PR seminars for companies and organizations.

Achievements

The total number of media training courses conducted by us amounts to 200 a year, the highest in the industry.

Recent major consulting achievements:

  • Chemical products manufacturer
  • General electronics manufacturer
  • Material manufacturer
  • Housing manufacturer
  • Automobile manufacturer
  • Control equipment manufacturer
  • Railway company
  • Super-general contractor
  • Logistics company
  • General trading company
  • Megabank
  • Securities company
  • Foreign investment bank
  • Pharmaceutical manufacturer
  • Medical equipment manufacturer
  • Hotel
  • Food manufacturer
  • Government agencies
  • Local government
  • etc.

Recent major consulting achievements:

  • Product failure
  • Quality problems
  • Compliance violation
  • Factory fire, explosion
  • Soil contamination, marine pollution
  • Labor problems (harassment, retirement recommendation, etc.)
  • Side-effect problems
  • Medical malpractice
  • Nosocomial infection
  • Violation of the Antimonopoly Act
  • Violation of the Act against Unjustifiable Premiums and Misleading Representations
  • Mass food poisoning
  • Marine accidents
  • Trouble in M&A
  • Accidents at facilities
  • Illegal acts by employees
  • Recall
  • etc.