MEDIA TRAINING &
CRISIS MANAGEMENT
PRAP Japan, Inc. provides support through its consultants who have years of experience and are engaged in crisis management PR for more than 200 corporate clients annually, offering practical programs that take into account the logic of mass media and viewpoints to deal with them.
Number one in the industry for media training Covering companies and government offices
Well-experienced crisis management PR consultants provide guidance
Not just from viewpoints from persons who work in mass media, we provide practical programs that take into account the logic of mass media and viewpoints to deal with them as a company.
Create a real-life scenario tailored to customer specific requirements
We create a real-life scenario by collecting potential risks, information of Hiyari-Hatto (close-call) cases, and preventive measures from each client.
Dedicated media training section equipped with studios and video equipment
We are a pioneer in the industry for establishing a dedicated media training section in 1995. PRAP Japan is the only PR company that has dedicated media training facilities.
Comprehensive support for crisis management in communication
Not just from viewpoints of persons who work in mass media, we provide practical programs that take into account the logic of mass media and viewpoints to deal with them.
A team of experienced consultants supports more than 200 corporate clients.
We have professionals of crisis management PR who have been responding to various risks for nearly 20 years.
Not just from viewpoints from persons who work in mass media, we provide practical programs that take into account the logic of mass media and viewpoints to deal with them as a company.
Practical media training in our purpose-built media training studios
Highest media training achievements in the industry
We provide companies and public offices with some 200 cases of media training annually.
Members
-
Akihiko Inokuchi
General Manager of Media Training Group
Senior Trainer
Crisis Management PR Chief ConsultantHe annually works on over 200 cases of media training for top management to make smooth media interviews and press conferences as well as crisis communication training, assuming a press conference in the event of an emergency. He provides many consulting services for companies and government offices in the crisis management PR field. Taking advantage of his extensive media relations experience and consulting experience in crisis management PR, he also presents many lectures.
-
Yusuke Asaba
Media Training Group
Account Supervisor
TrainerHe is responsible for media training and presentation training for top management and spokesperson. His lecture style is to stimulate participants’ awareness. He has considerable experience in branding companies, organizations and research institutions as a consultant and facilitator.
-
Naoko Nishimura
Producer in Media Training Group
Image Consultant
Member of Crisis Management PR TeamShe has a wealth of experience of practical media training, playing the role of reporter at simulated interviews and press conferences, where she has interviewed more than 1,500 top executives of companies and organizations. She provides advice on impression formation of a spokesperson and also provides consultation for an emergency as a member of the Crisis Management PR Consulting Team.
-
Tomoe Sumida
Media Training Group
Account Supervisor
Crisis Management PR ConsultantAfter graduating from Tokyo University, she worked for a general electric manufacturer and then joined PRAP Japan, Inc. She has a wide range of practical consulting experience from corporate PR to marketing PR. In media training, she takes responsibility for program planning and plays the roles of a reporter and a critique in a simulated interview and simulated press conference. As a crisis management consultant, she is engaged in consultations in the event of an emergency.
-
Taku Yoshimiya
Director
Senior TrainerAs a PR consultant, he has supported companies’ PR activities in a variety of industries for more than twenty years. He is well experienced in crisis management PR such as product recalls and corporate scandals. In recent years, he has been engaged in planning PR strategies of new projects as head of the Strategic Planning Division. In parallel with this, he has been engaged in consultation work for more than 350 cases of top executives of companies through media training.
-
Tetsuo Abe
Senior Adviser
Senior Trainer
Crisis Management PR ConsultantAs a PR consultant, he has a lot of consulting experience in corporate communication strategies for multinational corporations in Japan, the US and Europe. Among other areas, he has extensive experience of crisis management and crisis response in PR, as well as IR experiences. He is s senior trainer of media training for top management and crisis training in the event of an emergency. He is also a lecturer of PR seminars for companies and organizations.
-
Akihiko Inokuchi
General Manager of Media Training Group
Crisis Management PR Chief ConsultantHe annually works on over 200 cases of media training for top management to make smooth media interviews and press conferences as well as crisis communication training, assuming a press conference in the event of an emergency. He provides many consulting services for companies and government offices in the crisis management PR field. Taking advantage of his extensive media relations experience and consulting experience in crisis management PR, he also presents many lectures.
-
Tomoe Sumida
Media Training Group
Account Supervisor
Crisis Management PR ConsultantAfter graduating from Tokyo University, she worked for a general electric manufacturer and then joined PRAP Japan, Inc. She has a wide range of practical consulting experience from corporate PR to marketing PR. In media training, she takes responsibility for program planning and plays the roles of a reporter and a critique in a simulated interview and simulated press conference. As a crisis management consultant, she is engaged in consultations in the event of an emergency.
-
Tetsuo Abe
Senior Adviser
Crisis Management PR ConsultantAs a PR consultant, he has a lot of consulting experience in corporate communication strategies for multinational corporations in Japan, the US and Europe. Among other areas, he has extensive experience of crisis management and crisis response in PR, as well as IR experiences. He is s senior trainer of media training for top management and crisis training in the event of an emergency. He is also a lecturer of PR seminars for companies and organizations.
Achievements
The total number of media training courses conducted by us amounts to 200 a year, the highest in the industry.
Recent major consulting achievements:
- Chemical products manufacturer
- General electronics manufacturer
- Material manufacturer
- Housing manufacturer
- Automobile manufacturer
- Control equipment manufacturer
- Railway company
- Super-general contractor
- Logistics company
- General trading company
- Megabank
- Securities company
- Foreign investment bank
- Pharmaceutical manufacturer
- Medical equipment manufacturer
- Hotel
- Food manufacturer
- Government agencies
- Local government
- etc.
Recent major consulting achievements:
- Product failure
- Quality problems
- Compliance violation
- Factory fire, explosion
- Soil contamination, marine pollution
- Labor problems (harassment, retirement recommendation, etc.)
- Side-effect problems
- Medical malpractice
- Nosocomial infection
- Violation of the Antimonopoly Act
- Violation of the Act against Unjustifiable Premiums and Misleading Representations
- Mass food poisoning
- Marine accidents
- Trouble in M&A
- Accidents at facilities
- Illegal acts by employees
- Recall
- etc.