Creating innovative digital solutions that draw attention from customers and within PRAP
A dedicated digital solution team identifies trends in buzz and derive rules for great success by analyzing huge volumes of data in an effort to offer highly strategic digital PR plans that cannot be worked out solely through planners’ sensitivity or empirical knowledge. In addition, taking advantage of a comprehensive PR company, PRAP Japan, Inc. focuses not only on engagement in digital media and social media but also digital creative planning and development from PR perspectives that can be covered and reported by mass media.
- Digital Media PR
- Digital PR Platform
- Creative Production
- Social Media PR
- Influencer Marketing
- Measures for social risk
Digital Media PRPlanning and development of digital communication strategies aimed at spreading information online through reputation formation and buzz creation. Development of optimized PR activities in the digital sector based on in-depth know-how gained as an integrated PR company.Online strategy consulting / Online media tie-ups / Use of owned media / Measure effectiveness
Digital PR PlatformPress release distribution to leading news providers and Internet portals, maximizing corporate exposure and higher ranking in search engine results.
Digital PR PlatformCoverage and reprints in leading alliance media / Search engine optimization and social media spread / Tools for employees to measure and verify effectiveness
Creative ProductionProduction of a wide range of online content, PR videos, and PR tools aimed at online media, owned media, and social media.
Social Media PRCapability to develop comprehensive social media PR that links with various marketing policies.Setting up social media accounts and providing operational support / Planning and running social media campaigns / Content production / Planning and managing eventstargeting bloggers / Establishing relationships with influential bloggers
Influencer MarketingMaking full use of a strong network with influencers capable of creating social media impact, such as celebrities, models, noted bloggers, YouTubers, and Instagrammers, and gaining attention through interconnected publicity activities.
Measures for social riskTotal support program to prepare for viral complaints on social media. Protection of company, brand, and employees in the case of a viral outcry.Development of diverse guidelines / Social listening (24 hrs/day, 365 days/week) / Social risk training in preparation for a social media crisis