HISTORY

1970
Established at Minami-Aoyama 3-chome, Minato-ku on September 9
Hisashi Yajima takes office as President
Publicity, editing, and production

1973
Relocated to Shibuya 2-chome, Shibuya-ku
Cultural projects start

1978
Relocated to Sakuragaokacho 2-chome, Shibuya-ku
The Planning and Development Department (later Event & Marketing Department) is established
Event planning and operation as well as PR consulting start

1988
A staff room is established at Dogenzaka, Shibuya-ku
The Department of Public Relations for Public Corporations is established
Crisis response service starts

1991
A room dedicated to the International Affairs Department is established at Nanpeidai, Shibuya-ku
The International Affairs Department is established
Services are expanded to cover foreign-affiliated companies

1993
Relocated to Sakuragaokacho 3-chome, Shibuya-ku

1995
Relocated to Shibuya 3-chome, Shibuya-ku

1997
The Public Relations Department and the International Affairs Department are combined to form the Communication Services Headquarters with Departments 1 to 5, and the Event & Marketing Department and the Editing & Production Department are combined to form the Creative Services Headquarters. The new Sales Planning and Administration Headquarters are established
Specialized services (such as IT, fashion, lifestyles, food, finance, healthcare and pharmaceuticals, and corporate) start

1999
Relocated to Shibuya 2-chome, Shibuya-ku
Communication consulting services start (such as media training, crisis training, facilitation training, and public relations seminars)

2002
Forms a capital alliance with the WPP Group, the world’s second largest in the industry, in which over 60 advertising- and PR-related companies participate, and forms a business alliance with Ogilvy PR, a member of the WPP Group

2003
The new Departments 5 and 6 are established in the Communication Services Headquarters

2004
The new Financial Project Team is launched

2005
January Enters into a service outsourcing agreement with PRAP China Public Relations Consultants, Inc.
July 8 Obtains a listing in the NASDAQ market.

2006
May The new Strategy Planning Headquarters is established
Three new departments are established in the Communication Services Headquarters: Healthcare Communication, Financial Communication, and IT Communication
The new PRAP University is founded as an internal training organization
November Makes PRAP China Public Relations Consultants, Inc. a consolidated subsidiary.

2007
November Satoshi Sugita takes office as President (Hisashi Yajima becomes Chairman)
December Three new departments are established in the Communication Services Headquarters: Consumer Communication, Corporate Communication, and Administrative Public Relations.

2008
March Acquires ISO/IEC27001 (international standards for information security management systems) certification on a company-wide basis
April The PRAP Public Relations School opens as a training institution for external organizations

2009
March March Acquires Asahi Agency, Inc. a consolidated subsidiary
December Creates Brains China Public Relations Consultants, Inc. a consolidated subsidiary

2010
April Opens a PRAP endowed chair at Keio University
September Two new subdivisions are established in the Communication Services Headquarters: Digital Influence (DI) Business Promotion Office and the Web Communication Department

2011
July Starts services at the Digital PR Platform, a comprehensive portal site for digital PR
December Relocated to the Ark Mori Building at Akasaka 1-chome, Minato-ku

2012
December Acquires Witan Associates Limited a consolidated subsidiary

2014
January The new Human Resource Development Department is established to manage human resource development
September Starts to provide the Program to Support Measures to Cope with Social Risks, an Internet crisis management support package

2015
January Launches Cloud Sourcing PR based on a business alliance with Lancers, Inc.
March PRAP Japan Group joins the PROI Group with which 67 PR agencies in 50 countries worldwide are affiliated
July Forms a business alliance with 3Minute inc., which owns one of Japan’s largest online celebrity networks
November Isao Suzuki takes office as President

2016
April PRAP Japan and NPO Nijiiro Diversity launch a joint project with development of communication services to promote a better understanding of and spread support for LGBT in mind
May Develops PR and publicity business for China and Asia Pacific in earnest
September The new Digital Strategy Group is set up in the Strategy Planning Group
October Wins the Gold medal in the Pride Index, Japan’s first index to evaluate corporate initiatives for LGBT
PRAP Japan’s declaration of diversity is chosen as the best practice (policy: action declaration category)

2017
July The Institute of Digital PR to solve corporate communication issues in the digital area is established
August Starts to provide the Social PR Package, a new PR solution package, which aims at producing buzzes making the most of unique databases and analytic tools

2018
June The new Overseas Business Headquarters is established
June PRAP Singapore Pte. Ltd., an overseas subsidiary, is established