- 1970
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Established at Minami-Aoyama 3-chome, Minato-ku on September 9
Hisashi Yajima takes office as President
Publicity, editing, and production
- 1973
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Relocated to Shibuya 2-chome, Shibuya-ku
Cultural projects start
- 1978
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Relocated to Sakuragaokacho 2-chome, Shibuya-ku
The Planning and Development Department (later Event & Marketing Department) is established
Event planning and operation as well as PR consulting start
- 1988
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A staff room is established at Dogenzaka, Shibuya-ku
The Department of Public Relations for Public Corporations is established
Crisis response service starts
- 1991
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A room dedicated to the International Affairs Department is established at Nanpeidai, Shibuya-ku
The International Affairs Department is established
Services are expanded to cover foreign-affiliated companies
- 1993
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Relocated to Sakuragaokacho 3-chome, Shibuya-ku
- 1995
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Relocated to Shibuya 3-chome, Shibuya-ku
- 1997
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The Public Relations Department and the International Affairs Department are combined to form the Communication Services Headquarters with Departments 1 to 5, and the Event & Marketing Department and the Editing & Production Department are combined to form the Creative Services Headquarters. The new Sales Planning and Administration Headquarters are established
Specialized services (such as IT, fashion, lifestyles, food, finance, healthcare and pharmaceuticals, and corporate) start
- 1999
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Relocated to Shibuya 2-chome, Shibuya-ku
Communication consulting services start (such as media training, crisis training, facilitation training, and public relations seminars)
- 2002
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Formed a capital alliance with the WPP Group, the world’s second largest in the industry, in which over 60 advertising - and PR - related companies participate, and formed a business alliance with Ogilvy PR, a member of the WPP Group
- 2003
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The new Departments 5 and 6 were established in the Communication Services Headquarters
- 2004
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New Financial Project Team was launched
- 2005
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January |
Entered into a service outsourcing agreement with PRAP China Public Relations Consultants, Inc. |
July 8 |
Lised on the JASDAQ. |
- 2006
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May |
New Strategy Planning Headquarters was established Three new departments were established in the Communication Services Headquarters: Healthcare Communication, Financial Communication, and IT Communication The new PRAP University is founded as an internal training organization |
November |
Makes PRAP China Public Relations Consultants, Inc. a consolidated subsidiary. |
- 2007
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November |
Satoshi Sugita taked office as President (Hisashi Yajima becomed Chairman) |
December |
Three new departments were established in the Communication Services Headquarters: Consumer Communication, Corporate Communication, and Administrative Public Relations. |
- 2008
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March |
Acquired ISO/IEC27001 (international standards for information security management systems) certification on a company-wide basis |
April |
The PRAP Public Relations School opened as a training institution for external organizations |
- 2009
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March |
Acquired ASAHI Agency Inc. a consolidated subsidiary |
December |
Created Brains China Public Relations Consultants, Inc. a consolidated subsidiary |
- 2010
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April |
Opened a PRAP endowed chair at Keio University |
September |
Two new subdivisions were established in the Communication Services Headquarters: Digital Influence (DI) Business Promotion Office and the Web Communication Department |
- 2011
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July |
Started services at the Digital PR Platform, a comprehensive portal site for digital PR |
December |
Relocated to the Ark Mori Building at Akasaka 1-chome, Minato-ku |
- 2012
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December |
Acquired Witan Associates Limited a consolidated subsidiary |
- 2014
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January |
The new Human Resource Development Department was established to manage human resource development |
September |
Started to provide the Program to Support Measures to Cope with Social Risks, an Internet crisis management support package |
- 2015
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January |
Launched Cloud Sourcing PR based on a business alliance with Lancers, Inc. |
March |
PRAP Japan Group joined the PROI Group with which 67 PR agencies in 50 countries worldwide are affiliated |
July |
Formed a business alliance with 3Minute inc., which owns one of Japan’s largest online celebrity networks |
November |
Isao Suzuki taked office as President |
- 2016
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April |
PRAP Japan and NPO Nijiiro Diversity launched a joint project with development of communication services to promote a better understanding of and spread support for LGBT |
May |
Developed PR and publicity business for China and Asia Pacific in earnest |
September |
The new Digital Strategy Group was set up in the Strategy Planning Group |
October |
Wined the Gold medal in the Pride Index, Japan’s first index to evaluate corporate initiatives for LGBT PRAP Japan’s declaration of diversity was chosen as the best practice (policy: action declaration category) |
- 2017
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July |
The Institute of Digital PR to solve corporate communication issues in the digital area was established |
August |
Started to provide the Social PR Package, a new PR solution package, which aims at producing buzzes making the most of unique databases and analytic tools |
- 2018
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June |
The new Overseas Business Headquarters was established |
June |
PRAP Singapore Pte. Ltd., an overseas subsidiary, was established |
- 2019
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March |
Started providing "DowGa News Biz", a service for BtoB companies that delivers video news by specifying a specific company and organization |
October |
The only PR company to receive the highest rating "Gold" for the fourth year in a row as the "PRIDE index" which is an evaluation index for LGBT initiatives in the workplace |
October |
Launched "Internet flaming risk diagnosis" service to judge the flaming risk in advance in 5 stages for PR measures of companies and organization |
- 2020
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February |
Acquired shares of POINTS Singapore and made it a subsidiary. Changed the company name to "PRAP POINTS" and strengthened Southeast Asia business |
March |
Established "PRAP node, Inc.", a joint venture with Showcase Inc. |
March |
Launched "Remote Press Conference Package", which enables online distribution of press conferences to media reporters, corporations and consumers. |
March |
Launched "Remote Media Training Program," which enables online media training in times of crisis |
April |
Launched "THE CONNECTED" project, which informs public relations activities from the time of the COVID-19 pandemic to the end |
September |
Made Precision Marketing, Inc. a consolidated subsidiary |
- 2021
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February |
Made Wild Advertising & Marketing Pte. Ltd. a consolidated subsidiary |