Crisis communications

An integrated approach to issue and crisis management: From preparedness to execution, thorough analysis and follow-up, we offer comprehensive crisis communications support.

Effective crisis control is dependent upon what actions are taken within the first hour. PRAP's wealth of experience in Japanese crisis communications and substantial resources ensure that the most effective approach is taken.

Establishing preparedness as standard:

  • Crisis management manual development
  • Crisis media training
  • Risk measurement and response formulation
  • Research, analysis, and media coverage forecast
  • Digital/web survey including blogs and social media monitoring

Consultation and practical support during crisis:

  • Message formulation
  • Press conferences
  • Internal communications
  • Customer, vendor and government relations
  • Consulting for countermeasures


  • Media follow-up
  • Brand revival
  • Formulation and implementation of recovery PR strategy